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19-Jan-2012

Kia Motors America (KMA), the Official Automotive Partner of the NBA and one of the fastest growing car companies in the U.S. , has added a new team its National Basketball Association (NBA) team partnerships by becoming the "Official Vehicle of the Golden State Warriors." Beginning with the 2011-2012 basketball season, KMA also has renewed relationships with the Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Denver Nuggets, Miami HEAT, New York Knicks, Philadelphia 76ers, Phoenix Suns and San Antonio Spurs, while the Los Angeles Clippers, Orlando Magic and Portland Trail Blazers remain on Kia Motors' roster in 2011-2012 as part of multi-year agreements.

Kia's U.S. sales have increased 78 percent since 2008 and the company's unprecedented growth is the direct result of expanded brand visibility through high-profile partnerships, including involvement on- and off-the-court in professional basketball. Kia is currently in its fifth year as the Official Automotive Partner of the NBA, which is the brand's largest U.S. sports marketing initiative. After he leaped over an Optima midsize sedan to become the 2011 Sprite Slam Dunk Contest champion, NBA All-Star Blake Griffin became a global brand ambassador for Kia. The brand also serves as the Official Automotive Partner of NBA All-Star, title partner of the Kia NBA Performance Awards, and an Official Automotive Partner of NBA Cares. Kia also is the title sponsor of ESPN's "Kia NBA Countdown."